S.I.S. APPLICATION: A Flagship Store Redefining Retail

Revolutionizing the Shopping Experience for the Youth

Located in Istanbul, this flagship store is a testament to the fusion of streets, technology, social media, music, street art, and trendsetting. Inspired by the vibrant street culture, the S.I.S. Application store aims to capture the essence of the youth's interests and desires.

What sets S.I.S. Application apart from other retail spaces is its focus on creating an immersive environment that resonates with young people. The design team, led by Ayhan Guneri, presented three different mood boards that reflect street culture, incorporating themes such as social media, nature, and city life.

The store's unique properties lie in its ability to captivate and engage young shoppers. Every component used in the store is carefully selected to increase excitement and encourage customers to spend more time exploring the space. This not only enhances the overall shopping experience but also increases the likelihood of product sales.

Technologically advanced construction methods were employed to bring the S.I.S. Application store to life. Instead of traditional construction methods, panels resembling acrylic stone and concrete were used, allowing for faster construction. The store features digital visual systems both inside and outside, creating a visually stunning reflection of the streets with neon texts.

The S.I.S. Application store spans an impressive 2377cm x 1465cm x 522cm, covering an area of 330 square meters. The brainstorming and concept development for this project took a total of 7 months, with the initial research phase lasting for 1 month.

The design team conducted extensive research, visiting existing stores worldwide that cater to young people. By analyzing the successes and shortcomings of these stores, they were able to identify the key elements that would reflect the spirit of the S.I.S. brand. The team also delved into the interests of young people, their interaction with technology, addiction to social media, and their affinity for street art.

One of the challenges faced during the creation of the S.I.S. Application store was understanding the desires of the youth. To overcome this, the design team collaborated with university and high school students, as well as recent graduates, to gain insights into their preferences and expectations.

The design of the S.I.S. Application store is a reflection of the interests of young people, incorporating technology, street art, and social media. The materials used in the store were carefully chosen to resonate with their everyday lives. The combination of neon slogans, brick structured walls, concrete coatings, metal ceilings, street lamps, road lines on the pavement, traffic signs, and traffic items creates an industrial visual aesthetic that captures the essence of the streets.

Ayhan Guneri, along with the design team members Ata Can Guneri, Yigit Guneri, Duygu Guneri, Ugur Dodanlı, and Tugce Korun, have successfully created a flagship store that redefines retail for the youth. The S.I.S. Application store has received numerous accolades, including the prestigious A' Design Award in 2015 for its innovative and practical design that meets professional and industrial requirements.

Image Credits: Ayhan Guneri, Uğur Dodanlı